Technology and its influence on beauty

As a twenty year old woman in today's society, I've become familiar with a vast amount of new opportunities that are available on the internet. In this particular case, I'm referring to makeup. I personally discovered my love of cosmetics while browsing youtube one day as a freshman in high school. I later learned that youtube gave many women the opportunity to teach and learn various makeup techniques. I researched the web and found some rather interesting stories of women who learned how to do makeup by watching "makeup gurus" on youtube!

A youtube star by the name of Michelle Phan was one of the first youtube gurus I started watching. In each video she shows a step by step process of how she applies makeup for many difference occasions such as weddings, halloween, date night, holidays etc. In each video she voices over each step and tells her audience what products and brushes that she uses. By doing so, her audience gains the knowledge to learn how to properly apply makeup.

Above is a video that Mrs. Phan recently uploaded. In the video, she creates a sexy smokey look that anyone could replicate with a bit of practice. After watching Mrs. Phan, I began to familiarize myself with other you tubers such as AndreasChoice, JLovesMac1, and Heather123. Youtube has given these girls an opportunity to spread their skill and also job opportunities. Currently, Mrs. Phan's net worth is $3 million. She has also opened a makeup line entitled "Em cosmetics".